Worldline integrates Alipay+ to enhance in-store and e-commerce payments for global merchants
Through Alipay+ merchants can accept payments with a wide range of e-wallets and bank apps from across Asia
Paris-La Défense, 09 February 2022 – Worldline, the European leader in the payments and transactional services industry and #4 player worldwide, announced the integration of Alipay+ into its global portfolio. Through the collaboration, Worldline enhance its payment offering for in-store and E-Commerce merchants across Europe, helping them to better serve customers through expanded mobile payments and other digital payment methods. Worldline is the first acquirer to enter into a full-scale multi-country integration with Alipay+.
Launched in 2020, Alipay+ is a suite of global cross-border digital payments and marketing solutions operated by Ant Group. It supports a wide range of digital payments methods, including e-wallets and bank apps, such as Touch ‘n Go eWallet in Malaysia, TrueMoney in Thailand, GCash in the Philippines, Kakao Pay in South Korea, as well as Alipay and AlipayHK in China.
With a rollout expected to start in 2022, the enhanced payments solution works with all Worldline terminals and applications, and provides the same QR code for each new digital payment method. This brings ease of use to merchants as no change is required in merchants’ operations and the payment method recognition works fully automatically. Merchants also benefit from increased customer relations as online shoppers and travelers from Asia will experience a familiar, secure, seamless and entirely automated payment flow.
Merchants from all sectors, including retail, F&B and hospitality across Europe, can simply reap the benefits by upgrading the fully integrated POS and e-Commerce solution from Worldline to enable Alipay+ acceptance, through effortless software updates with no additional investment.
Vincent Roland, Managing Director Merchant Services at Worldline said: “We are very happy to extend our partnership with Ant Group which has been a trusted partner for several years. We are particularly proud to be the first acquirer to form this partnership in Europe with such a globally recognised and respected brand. At Worldline, our key ambition is to create maximum simplicity for both merchants and their customers in order to provide a smooth payment journey. By supporting the acceptance of Alipay+, we will help our customers in Europe to offer Asian shoppers and tourists with a secure, trusted and easy payment experience.”
Angel Zhao, President of Ant Group’s International Business Group said: "Worldline and Ant Group are longstanding and trusted partners. Therefore, we know Worldline's expertise will make a fundamental contribution to our mission of enabling European companies to reach, target and sell to global consumers, enabling payments, promotions and digital services with a simple POS & E-Commerce integration. Alipay+ is a suite of innovative solutions already connected with more than one billion customers in Asia. It lets users interact with merchants, natively from their favourite digital payment methods, wallets or mobile banking, with a secure and seamless experience. Worldline is the perfect partner to leverage Alipay+ features to help European merchants accelerate their globalization and digitization journey."
The integration is also part of Worldline’s ongoing efforts to reinforce its long-lasting global partnership with Ant Group. Worldline and Ant Group have been engaged in a partnership since 2016 and have together laid the foundation for merchants from more than 30 European countries to be connected to Alipay, thus having benefitted from access to the growing number of Chinese tourists travelling to Europe in the past 5 years already.
Worldline [Euronext: WLN] is the European leader in the payments and transactional services industry and #4 player worldwide. With its global reach and its commitment to innovation, Worldline is the technology partner of choice for merchants, banks and third-party acquirers as well as public transport operators, government agencies and industrial companies in all sectors. Powered by over 20,000 employees in more than 50 countries, Worldline provides its clients with sustainable, trusted and secure solutions across the payment value chain, fostering their business growth wherever they are. Services offered by Worldline in the areas of Merchant Services; Terminals, Solutions & Services; Financial Services and Mobility & e-Transactional Services include domestic and cross-border commercial acquiring, both in-store and online, highly-secure payment transaction processing, a broad portfolio of payment terminals as well as e-ticketing and digital services in the industrial environment. In 2020 Worldline generated a proforma revenue of 4.8 billion euros. worldline.com
About ANT GROUP AND ALIPAY+
Ant Group aims to create the infrastructure and platform to support the digital transformation of the service industry. It strives to enable all consumers and small and micro businesses to have equal access to financial and other services that are inclusive, green and sustainable. Ant Group is the owner and operator of Alipay, the leading digital payment platform in China serving hundreds of millions of users, and connecting them with merchants and partner financial institutions that offer inclusive financial services and digital daily life services such as food delivery, transport, entertainment, and healthcare. Ant Group has further introduced Alipay+, a suite of global cross-border mobile payments and marketing solutions which enables merchants, especially small and medium-sized businesses, to better serve consumers from all over the world by collaborating with global partners.
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