Worldline joins forces with social impact fintech Worldcoo to boost charitable donations for coronavirus response through its ca. 100.000 e-commerce customers
Bezons/Barcelona, June 10, 2020 – Worldline [Euronext: WLN], the European leader in the payments and transactional services industry, teams up with Worldcoo, a Spanish social impact fintech start-up that develops and implements new fundraising channels to support social causes. As part of the collaboration, Worldline’s e-commerce merchant client base will be offered the ability to raise charitable donations for social projects, thus helping to mitigate the impact of Covid-19 around the world.
With this partnership, Worldline demonstrates its commitment to supporting social projects by enabling non-governmental organisations (NGOs) to benefit from an innovative fundraising mechanism to reach their social project goals. Worldline’s merchant customers will also benefit from new opportunities to engage with their consumers through their webshop and help to raise funds for a charity or social cause of their liking.
To help support the charity sector and tap into the current sense of community across many societies, Worldline is adding a special e-commerce widget to its merchant payment platforms at no cost. This will allow users to add a €1 (or more) donation to their purchase at checkout. Once added to a website, the widget will show a message on the checkout page informing users about the easy donation option in favour of the social or development project previously chosen by the e-commerce merchant. In order to make a donation, users simply have to tick the box and €1 will automatically be added to their purchase (after taxes).
Furthermore, Worldline plans to offer Worldcoo’s Charity Rounding-Up Solution for merchants to use in-store via their physical Worldline POS terminals. At the cash-desk, consumers will be able choose to add a solidary donation to their purchase before completing payment and entering their PIN number.
Worldcoo has agreements with up to 300 NGOs around the world, from which merchants can choose their favourite cause to support. Since 2012, Worldcoo’s solutions have contributed to fund more than 400 social and environmental projects from major non-profit organizations such as Save the Children, Street Child, UNICEF, Plan International, UNHCR/ACNUR and We Forest.
Michaël Petiot, Head of Alliances and Partnerships at Worldline said: " The coronavirus outbreak has had an enormous effect globally and impacted almost everyone’s life. As Worldline, too, navigates through these unprecedented times, we see our contribution in applying our technical and payment expertise to make it as simple as possible for people to donate to good causes. Together with our Worldcoo and many of our merchant customers, we support organisations that are helping societies go through difficult times to continue their amazing work.”
Aureli Bou Balust, Chief Operating Officer from Worldcoo, added: “The COVID-19 pandemic has had serious implications for the charity sector, with many organisations seeing a dramatic fall in donations and revenue. The launch of our partnership with Worldline means that people are able to easily and simply support the charities that are providing vital services during these difficult times. We thank Worldline for their support and look forward to a long and successful partnership that raises much needed funds to continue the incredible work being carried out supporting those most in need for help.”
Worldline [Euronext: WLN] is the European leader in the payment and transactional services industry. With innovation at the core of its DNA, Worldline’s core offerings include pan-European and domestic Commercial Acquiring for physical or online businesses, secured payment transaction processing for banks and financial institutions, as well as transactional services in e-Ticketing and for local and central public agencies. Thanks to a presence in 30+ countries, Worldline is the payment partner of choice for merchants, banks, public transport operators, government agencies and industrial companies, delivering cutting-edge digital services. Worldline’s activities are organized around three axes: Merchant Services, Financial Services including equensWorldline and Mobility & e-Transactional Services. Worldline employs circa 12,000 people worldwide, with 2019 revenue of circa 2.4 billion euros. worldline.com
Worldcoo is a social company that develops and implements fundraising channels to help NGO to raise funds to implement their social and cooperation projects all over the world. The company is committed to innovation, solidarity and total transparency in every project it is involved in. Since it was created, it has funded more than 400 projects thanks to more than 8 million donations that have been registered from 35 different countries. Worldcoo is part of the B Corp movement and has the support of the European Commission as a result of participating in their Horizon2020 project. http://www.worldcoo.com/.
- Susanne Stöger
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