Since 25 June 2012, the French television channel M6’s advertising arm M6 Publicité and the advertiser Fiat have been offering TV audiences direct access to photos and videos of the Fiat 500C.This new form of interactivity allows advertisers to benefit from a new acquisition channel. The new HbbTV service is intuitive and easy to access, and allows TV channels to get even closer to audiences, while offering a richer televisual experience.
Atos Worldline launches interactive advertising on HbbTV
An innovative, interactive format for advertisers
Paris, 20 September 2012
Atos Worldline, Atos core expertise in Hi-Tech Transactional Services, enhances its Smart TV Solutions offering with interactive advertising on connected TV. This solution enables a direct relationship between advertisers and TV audiences. Thanks to its technical expertise with the HbbTV standard, Atos Worldline is leading the field once again and is offering a new interactive advertising format which guarantees autonomy for advertising sales houses.